Professional Golf Tournaments

In addition to our portfolio of corporate and amateur golf tournaments, SMI is expert in the creation, organisation, management and promotion of Professional Golf Tournaments on the European Tour, European Seniors Tour and European Challenge Tour.

"SMI did a wonderful job in the creation and promotion of the Computacenter English Challenge Open on the European Challenge Tour. They were enthusiastic and professional in all areas of the tournament organisation which made for a thoroughly enjoyable week at the Donnington Grove Country Club."
Alain de Soultrait
European Challenge Tour

SMI has been responsible for the successful launch of both the Computacenter English Challenge Open on the European Challenge Tour & the Bendinat London Seniors Masters on the European Seniors Tour.


"Many sincere thanks for your work and organisation at this year’s London Seniors Masters. Every one of the Senior Professionals had nothing but compliments for you and your staff."
Tommy Horton
European Seniors Tour Professional

It is our objective to embrace the traditional golf tournament concept with fresh and innovative ideas.

"I have had the privilege of attending some of the most prestigious golf events around the world but never been to one with such a feeling of intimacy. The whole set up seemed very relaxed. Congratulations to you and your team."
Richard Redmond

We partner with sponsors to create bespoke targeted events of an enduring nature. Our aim is to deliver sponsors' specific objectives and promote an event with measurable benefits, including promoting loyalty and continuity between sponsors and their customers.

"What a fantastic event! Thanks for all your input. From the sponsor’s perspective, it was perfect."
Andrew Spence
Group Marketing Director
Bendinat Group

Our Professional Golf Tournament services include:

Event Creation
Establish date, find host venue & assist in sponsorship negotiations

Establish budgets, create brand identity, devise marketing & promotional plans, identify media platforms

General Sales & Marketing
Production of marketing material, sponsorship sales, general PR & media activity

Pro-Am Team Sales & Marketing, Hospitality, Entertainment, Ticket Sales and advertising campaigns

Venue Logistics
Golf Course Set-up, Signage plans, Car Parking, Hospitality areas
Temporary building sites & erection, grandstands

Sponsor liaison, Pro-Am event management, signage design, ticketing, security, media co-ordination

"The London Seniors Masters tournament last year was voted by the Senior Tour players as the best tournament they played in. My thanks go to Sports Masters International for all their hard work and commitment in running the event."
David Halston
Group Head of Brand